The Creative Soul of Black Truffle Country

This store is the creative heartbeat of our life in Pettino, a small village nestled high in the Apennine mountains of Umbria. It tells the story of what happens when Mac, an artist, meets Francesca, whose family has called this village home since 1486.
We chose to live in this ancient place with a new vision. Every piece here—from the sustainable wool sweaters to the hand-designed ceramics—is created for our daily life. This is where art meets ancestry: a contemporary way of living that sustains our community and honors our traditions.
Shop Our Collection
An expression of our family’s heritage, brought to life by the meeting of timeless traditions and a contemporary vision. We invite you to bring a piece of our story into your home and lifestyle.
New Arrivals
From our farm to Biella, to your door. Discover the new colors for your next knitwear project.

JOIN OUR CLUB
Nurture a Piece of Italy

Join the Black Truffle Country Club for a direct connection with a piece of Italy and our family. Your membership gives you exclusive access to our Club Hub with our family recipes, and special discounts in our store—while also planting a tree to help rejuvenate our ancient truffle forests1.
Membership starts end of May, 2025, when we launch our Club Hub.
1. For every membership, Black Truffle Country will donate a tree to support the village of Pettino's truffle forest rejuvenation efforts.
Enter the Black Truffle Country Club
Who we are

Meet Mac and Francesca, the couple who brought the timeless heritage of their Umbrian village to the world. Francesca is the heart of their story, a direct descendant of the family that has called Pettino home for centuries. Mac, an artist and visionary, shares this passion for tradition, bringing their authentic way of life to the world with a contemporary vision.
For over a decade, they have welcomed guests to Pettino, sharing authentic truffle hunts and the unique magic of their ancient village.
Their commitment to genuine experiences is treasured by hundreds worldwide:
When you shop with us or join our Club, you're connecting directly with our heritage and becoming part of the Pettino story.
Learn more about us




