Privacy Policy

Last updated: May 18, 2026

Black Truffle Country Srl ("Black Truffle Country") operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Black Truffle Country  is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
• Account information including your username, password, security questions, preferences and settings.
• Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
• Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
• Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
• Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
• Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
• Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
• Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

Newsletter and marketing communications

This section of our Privacy Policy explains how we collect, use, and protect your personal data when you subscribe to our newsletter and marketing communications.

Joint Data Controllers

Your personal data for marketing purposes is jointly controlled by two entities that operate the Black Truffle Country brand:

1. Black Truffle Country, Srl. (which operates our online shop)
• Registered Address: Via Oslavia 56, 06034 Foligno PG, Italy
• Partita IVA (VAT): 03925670543
2. Società Agricola Cultura Umbra S.S. (which operates our main website and experiences)
• Registered Address: Località Pettino,06042 Campello sul Clitunno PG, Italy
• Partita IVA (VAT): 03142500549 

Both companies have entered into a joint-controller agreement under GDPR Article 26. We share a marketing list to send you communications about the entire Black Truffle Country ecosystem.

You can exercise your data protection rights (such as unsubscribing or requesting data deletion) against either company. Your primary point of contact for all data privacy matters is Black Truffle Country, Srl. at info@blacktrufflecountry.com.

Legal Basis and Purpose of Data Processing

We process your personal data for the purpose of sending you direct marketing communications via email. This includes:

• News, promotions, and exclusive offers related to our products and online shop.
• Updates and special offers for our lodge, truffle hunts, and other experiences.
• Announcements about new products, live events, and other activities within the Black Truffle Country ecosystem.

The legal basis for this processing is your explicit consent, as provided under Article 6(1)(a) of the EU General Data Protection Regulation (GDPR). You provide this consent by actively ticking the checkbox on our sign-up form before subscribing.

Personal Data We Collect and Process

When you subscribe, we collect the following personal data:

• Data you provide: Your email address.
• Data from Purchases on our Shopify Store (for subscribers only): If you are subscribed to our newsletter and also make a purchase from our online store, we will synchronize certain data from your order with your subscriber profile in Mailchimp. This is done to help us personalize our communications and ensure the offers and news we send you are more relevant to your interests. The data we synchronize may include:
• Your first name and last name.
• Order data, such as product tags, purchase history, and total amount spent.
• Data collected automatically: When you interact with our emails, we or our service providers may collect technical data, including your IP address, general geographic location, browser type, device information, and engagement data (such as whether you opened an email or clicked on a link). We use this data in an aggregated form to analyze the performance of our email campaigns and improve our communications.

To deliver our services, we rely on trusted third-party service providers who act as our Data Processors. This means they process your data on our behalf and according to our instructions. Our primary processors for marketing and e-commerce are:

• Mailchimp: We use Mailchimp (The Rocket Science Group LLC) to manage our newsletter and send emails. Because Mailchimp is based in the United States, this involves a transfer of data outside the European Economic Area (EEA), which is safeguarded by Mailchimp's parent company's certification under the EU-U.S. Data Privacy Framework (DPF) and the use of Standard Contractual Clauses (SCCs).
• Shopify: We use Shopify International Ltd. to power our online store. When you make a purchase, Shopify processes your order and payment information. As described above, for our subscribers, Shopify synchronizes certain data with our Mailchimp account. Shopify transfers data internationally in compliance with GDPR, primarily through Standard Contractual Clauses (SCCs) and other legal mechanisms.

You can review the privacy policies of our processors here:

• https://www.intuit.com/privacy/statement/
• https://www.shopify.com/legal/privacy/app-users

Data Retention Period

We will retain your personal data for marketing purposes for as long as you remain subscribed to our newsletter. Your data will be kept until you decide to withdraw your consent. If you unsubscribe, we will promptly delete your data from our active marketing lists. We may retain a record of your email address on a suppression list to ensure we do not contact you again in the future. We also periodically review our subscriber lists and may remove inactive subscribers after 24 months of non-engagement. 

Analytics & Product Listing

Google Analytics 4 (Google Ireland Limited)

Description of Data Processing: We use Google Analytics 4 (GA4) to understand how visitors engage with our store. GA4 collects data such as your IP address (which is anonymized by default by Google before being stored), device characteristics, operating system, and on-site behavior (e.g., pages viewed, time spent, scrolls, conversions, add to cart actions).

Legal Basis for Processing (EU/UK/Norway): Consent (Article 6(1)(a) GDPR). This service is only activated if you provide explicit opt-in consent via our cookie banner.

Data Shared: Masked IP addresses, device identifiers, and website interaction metrics.

Place of Processing: Ireland (EU) / USA. Google is certified under the EU-U.S. Data Privacy Framework.

Privacy Policy: Google Privacy & Terms

Google Merchant Center & E-commerce Conversion Tracking (Google Ireland Limited)

Description of Data Processing: Our store utilizes Google Merchant Center to list our products across Google services. To optimize our product feeds and measure performance, our store automatically tracks transaction and purchase data (such as product IDs, order value, and currency) when a purchase is completed.

Legal Basis for Processing (EU/UK/Norway): Consent (Article 6(1)(a) GDPR) for tracking cookies; Legitimate Interest for basic order processing validation, depending on regional laws. For North American users, this constitutes data processing for commercial transaction optimization.

Data Shared: Order IDs, purchased product data, transactional value, and related browser identifiers.

Place of Processing: Ireland (EU) / USA.

Data Integration (Linking GA4 and Merchant Center)

Description: Please note that we have linked our Google Analytics 4 account with our Google Merchant Center account. This allows transaction and performance data from Google Merchant Center to be cross-referenced with your behavior in Google Analytics. We use this aggregated information to analyze the commercial success of our product listings and optimize our inventory. No direct, unhashed Personal Identifiable Information (like your name or email address) is combined during this specific linking process without your explicit consent.

Facebook & Instagram Shop Integration (Meta Platforms Ireland Limited)

Description of Data Processing: We use the official Meta integration strictly to synchronize our product catalog with the Meta platform to power our organic social commerce storefront (Instagram/Facebook Shop). We have deactivated active user behavioral tracking (Meta Pixel) on our website storefront.

Legal Basis: Legitimate Interest / Contractual fulfillment to display and provide our product catalog on external sales channels.

Data Shared: Product catalog details. No direct behavioral tracking data, customer matching identifiers, or automated browser event metrics are sent via website cookies.

Privacy Policy: Meta Privacy Policy

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
• With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. You can exercise your rights to opt-out of those uses here .
• When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

• Right to Access / Know. You may have a right to request access to personal information that we hold about you.
• Right to Delete. You may have a right to request that we delete personal information we maintain about you.
• Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
• Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. You can exercise your rights to opt-out of those uses here. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out for the device and browser that you use to visit the website. If we are able to associate the device sending the signal to a Shopify account, we will apply the opt out request to the account as well. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.
• Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Supplemental Privacy Notice for United States Residents (CCPA/CPRA & State Privacy Laws)

This section applies solely to residents of U.S. states with comprehensive privacy laws (including California, Virginia, Colorado, Connecticut, Utah, and others).

Categories of Personal Information Collected & Shared

In the preceding 12 months, through our use of Shopify, Google Analytics 4, and Google Merchant Center, we have collected and shared the following categories of personal information:

• Identifiers: IP addresses, unique online identifiers (such as Google Client IDs), and Shopify order IDs.
• Commercial Information: Transaction histories, products viewed, cart additions, and purchase values tracked automatically via Google Merchant Center and Shopify.
• Internet or Other Electronic Network Activity: Browsing history, browser type, device type, and your interactions with our online store.

"Sale" or "Sharing" of Personal Information for Targeted Advertising

We do not sell your personal information for monetary compensation. 

Your Rights and Opt-Out Options

You have the right to opt out of the "sale" or "sharing" of your data for targeted advertising.

• How to Opt-Out: You can exercise this right by clicking the "Do Not Sell or Share My Personal Information" link in our website footer or by adjusting your preferences in our Cookie Banner to "Decline" tracking.
• Global Privacy Control (GPC): Our store is configured to recognize and respect GPC opt-out signals sent by your browser. If your browser transmits a GPC signal, we will automatically treat it as a request to opt out of targeting cookies.

Supplemental Privacy Notice for Canadian Residents (PIPEDA & Provincial Laws)

This section addresses our compliance obligations under the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.

International & Cross-Border Data Transfers

Because our business is based in Italy, and we utilize the global infrastructure of Shopify Inc. (headquartered in Canada but processing globally), Intuit Inc, and Google LLC/Google Ireland Limited, your personal information (including IP addresses and e-commerce transaction details) will be transferred outside of Canada to servers located in Europe and the United States for processing, analytics, and fulfillment.

Access by Foreign Authorities

Please note that when your personal information is stored or processed outside of Canada, it becomes subject to the laws of those foreign jurisdictions (including the United States and the European Union). Under these laws, in certain circumstances, foreign courts, law enforcement agencies, regulatory agencies, or security authorities may be entitled to access your personal information.

Consent Withdrawal

By utilizing our standard cookie banner to accept analytical and marketing performance tracking, you consent to this cross-border processing. You maintain the right to withdraw your consent to this tracking at any time via our Cookie Settings panel accessed via the Cookie Preferences link in our website footer.

Supplemental Privacy Notice for United Kingdom Residents

This section applies to individuals residing in the United Kingdom and supplements our general GDPR disclosures to comply with the UK GDPR and the Data Protection Act 2018.

Data Controller and Representative

Data processing for UK residents is managed by Black Truffle Country Srl, located in Umbria, Italy.

Lawful Basis for Processing

Google Analytics 4 & Merchant Center Tracking: The legal basis for collecting identifiers and tracking purchase data via Google services is Consent (UK GDPR Article 6(1)(a)). This tracking is entirely optional and only activates if you explicitly accept cookies.

Mailchimp: The legal basis for collecting your email address and sharing your purchasing data on our MailChimp account is Consent and double opt-in. This data collection is optional and only activated if you subscribe to our newsletter.

International Data Transfers out of the UK

When you visit our store, your data is transferred from the UK to our operations in Italy (EEA). The UK government has issued an adequacy decision for the European Union, meaning your data receives an equivalent level of protection in Italy as it does in the UK.

For onward transfers to Google and Shopify infrastructure in the United States, data protection is secured through:

• The UK Extension to the EU-U.S. Data Privacy Framework, under which Intuit Inc and Google are certified, or;
• Standard Contractual Clauses (SCCs) and the UK International Data Transfer Addendum (IDTA) built into our platform agreements. 

Your Rights

You possess the right to access, rectify, or erase your data, restrict or object to its processing, and exercise data portability. You also have the right to lodge a complaint with the UK supervisory authority: the Information Commissioner’s Office (ICO) (www.ico.org.uk).

Supplemental Privacy Notice for Swiss Residents

This section applies exclusively to individuals residing in Switzerland and supplements our main privacy policy to ensure compliance with the Swiss Federal Act on Data Protection (FADP).

Data Controller

Data processing for Swiss residents is managed and controlled by Black Truffle Country Srl, located in Umbria, Italy.

Legal Basis for Processing

For Swiss users, the processing of personal data via Shopify and the collection of online identifiers or e-commerce transaction data via Google Analytics 4, Google Merchant Center, and Mailchimp is based on your Consent. Technical and marketing tracking is deactivated by default and will only activate if you explicitly opt in via our cookie banner or willingly submit your information through our email subscription forms.

Cross-Border Data Transfers & International Disclosures

Because our business operates globally through cloud-based solutions, your personal data is transferred across borders as follows:

• To Italy (EU/EEA): Your data is initially transferred to our operations in Italy. The Swiss Federal Council officially recognizes Italy (and the wider EU/EEA) as a jurisdiction providing an adequate level of data protection.
• To the United States (Onward Transfers): Core e-commerce and marketing infrastructure services provided by Shopify, Google LLC, and Intuit Inc. (Mailchimp) require your data to be transferred to and stored on servers located in the United States.

To safeguard your personal data during U.S. transfers, we ensure these platforms protect your privacy through:

• The Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF), under which Google, Shopify, and Mailchimp (Intuit) are actively certified to receive Swiss data.
• Standard Contractual Clauses (SCCs) issued by the European Commission, adapted with the required Swiss Amendments (Swiss Rider) to fully cover data subjects under the protection of the Swiss FADP.

Your Rights

Under the FADP, you possess the right to request access to the personal data we process about you, to receive your data in a structured and machine-readable format (data portability), and to demand that your data be corrected, restricted, or entirely deleted from our systems. You can also revoke your consent to our analytical or marketing tracking at any time via the Cookie Settings panel on our store.

If you believe your data privacy rights have been infringed, you have the right to file a report to Federal Data Protection and Information Commissioner (FDPIC) (www.edoeb.admin.ch), the Swiss federal supervisory authority.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at info@blacktrufflecountry.com or contact us at Black Truffle Country Srl, Via Oslavia 56, Foligno, PG, 06034, Italy. For the purpose of applicable data protection laws, we are the data controller of your personal information.